What does a ‘local’ newspaper mean to you?
From the largest multi-billion dollar corporation to the smallest mom-and-pop store, one principle holds true: Management of resources is critical to success.
I’ve written about this in the past. Every penny counts when it comes to operating any type of business.
It is with that in mind that The Interior Journal is taking a long, hard look at everything we do.
When doing this self-reflection, the overriding question I try to ask is: Does this fulfill our primary objective to provide local news to our readers?
We are constantly analyzing every aspect of what we publish. But I really want to hear from you, our readers.
What is something that has value to you and keeps you coming back to the newspaper? What would you like to see that we do not currently offer? Is there content in the IJ you would like to see less of?
My belief is that showcasing more local news, high school sports, in-depth reporting and human-interest stories are what we can do better than anyone else.
We are constantly working to maximize our resources to achieve our goal of being the best community newspaper possible. We strive to provide news and information that no one else does, or provide it in ways that are better.
Change is never easy and it is impossible to make everyone happy, but informed decisions that align with a clear vision of what kind of newspaper The Interior Journal is — or should be — will go a long way toward helping us be the best source of local news for years to come.
Michael Caldwell is publisher of The Interior Journal. He can be reached at (859) 759-0095 or by email at firstname.lastname@example.org.